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La Raza Chicago

With 52 years of service, La Raza (www.LaRaza.com) is the most recognized Spanish publication in Chicago, named in 2021 the best Spanish weekly in

General Information

605 N Michigan Ave, 4th Floor

Chicago

60611

Website URL:

Email:

jesus.deltoro@laraza.com

Phone:

312-870-7000

Year Founded:

1970

Parent Organization:

Impremedia Operating Company

Ownership Status:

For-profit

Outlet Type:

Newspaper/magazine

Additional Media Channels:

Website, E-newsletter(s)

Beats:

General, Arts & culture, Criminal justice, Environment, Business, Nonprofits, Government & politics, Social justice, Education, Health, Neighborhoods, Racial justice, LGBTQ+ communities

Contact Information

Publisher:

Jesús Del Toro

jesus.deltoro@laraza.com

Sales Director:

Jesús Del Toro

jesus.deltoro@laraza.com

ALAANA Status

Definition: African, Latino/a, Asian, Arab, and Native American representation in your organization.

Percentage of ALAANA Business Leaders:

75% - 100%

Percentage of ALAANA Editorial Leaders:

75% - 100%

Percentage of ALAANA Board Leadership:

75% - 100%

Market Volume

Print Run Per Issue:

35000

Newsletter Subscribers:
News
10221
Jobs
3966
Horoscope
962
Broadcast Volume
Social Media Volume
Facebook Followers:

75,000

Instagram Followers:

Twitter Followers:

4,381

Linkedin Followers:
YouTube Subscribers:

Market Frequency

Print Frequency:

Weekly

Newsletter Frequency:
Multiple times a week
Online TV Frequency:

Other

Monthly Broadcast Radio Frequency:

Other

Broadcast TV Frequency:

Other

Website Upload Frequency:

Daily

Market Areas

Primary Audience:

Latinx

Coverage Area:

Hyperlocal to specific Chicago neighborhoods

Community Areas Covered:

Albany Park, Irving Park, Belmont Cragin, Hermosa, Avondale, Logan Square, Humboldt Park, South Lawndale, Lower West Side, Brighton Park, McKinley Park, West Elsdon, Gage Park, West Lawn, Chicago Lawn, West Englewood, Englewood, Other community area outside of Chicago

Zip Codes Covered:

60608, 60609, 60618, 60622, 60623, 60625, 60629, 60632, 60647, 60651, 60660

Additional Audiences:

Immigrant, Latinx

Market Language:

English

Additional Languages:

Spanish